CREATIVE DESIGN DIRECTOR | Edyta Skiba Creative  | January 2019 – Present

(Previously Digital Media Dallas | November 2009 - June 2014)

Independent designer and business owner focused on delivering interactive and graphic design solutions, creative strategy, and branding for new and emerging media.

  • Developed and maintained strong working relationships with c-suite executives of Fortune 500 companies, clients, vendors, and project teams
  • Assembled and supervised virtual teams of freelance designers, photographers, videographers, writers, and developers based on project needs
  • Delivered onsite event support, presentation and team management during national conferences
  • Recruited by a non-profit executive from Mothers Against Drunk Driving (MADD) for securing sponsorship from Uber and Velocity with an aim to save lives by not drinking and driving
  • Supported a globally respected cardiologist and author of “Why Most Women Die – How Women Can Fight Their #1 Killer: Heart Disease” to develop personal website and keynote to get visibility and bookings as a speaker nationally during conferences and talk shows, and to educate public on heart disease prevention
  • Consulted and assisted small business owners with best strategies for growth
  • Scaled up a startup dance studio into a profitable business with multiple locations and additional streams of income
  • Clients: MediaCom, Executive Women International, Biotronik, Blue Cross Blue Shield, Alcon, Dr. Shyla Valentine, Orthopaedic Research Society, Mothers Against Drunk Driving, American Society of Transplant Surgeons, American Academy of Neurology, American Academy of Dermatology, PSAV, Intel, Raising Cane’s, Warren Distribution, Dormeo, Alpha Midway Dance Studio.

SENIOR CREATIVE LEAD | PepsiCo/Frito-Lay | June 2014 – January 2019

  • Directed design projects, brand strategy, photoshoots, training development, and high-value marketing campaigns from conception to completion
  • Created a successful in-house design team, raising funds to purchase equipment and software for producing video and creative content, cutting time and production costs by 85%
  • Supervised designers, photographers, videographers, and vendors in executing various assignments within tight deadlines and budgets
  • Conducted research and selected most appropriate vendor to ensure cost effectiveness
  • Managed event-specific branding and design (logos, invitations, brochures, flyers, posters, email newsletters, large-scale banners, digital signage, video, presentations, event photography)
  • Provided assistance to c-suite executives in preparing compelling visuals and high-level presentations
  • Improved brand identity by designing templates and style guides
  • Redesigned and managed internal websites improving user experience and increasing traffic (photography selection, content creation, copywriting, analytics)
  • Served as a leader, mentor, and subject matter expert to Sales Transformation, Learning & Development, and Human Resources leadership teams
  • Evaluated and developed innovative concepts for learning frameworks, technologies, processes, and strategies for future onboarding and training deployment (instructor-led modules, micro-learning, e-learning, virtual reality, instructional videos, presentations, job aids)
  • Led presentations and review sessions with stakeholders and incorporated feedback and pilot learnings into communication materials
  • Proofread materials for quality control complementing corporate identity standards and principles
  • Managed and organized all digital files, assets, and imagery
  • Stayed on top of the latest design trends and attended networking and educational conferences
  • Volunteered in Employee Resource Groups (ERGs) helping drive a culture of diversity, inclusion, and engagement (Adelante - Hispanic/Latino, Valor - Veterans and Military Families, EQUAL - LGBTQ Community)

GRAPHIC DESIGNER | PlainsCapital Corporation | 2009

Developed visuals for collateral, presentations, website, motion graphics, and advertising. Prepared mock-ups, selected photography, and developed all necessary deliverables. Worked closely with an Art Director and Marketing Associates.

Harvard University | Division of Continuing Education

Certificate in Leadership Communication | Boston, MA

June 2019

Southern Methodist University | Dallas, TX

Entrepreneurship Certificate Program | Starting a Business

June - September 2014

Baker College | Auburn Hills, MI

Bachelor Degree in Graphic Communications & Web Design

2006-2008 | Summa Cum Laude | Dean's List

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