Hello, I am Edy Skiba

I am very passionate about helping my clients get desired results for their companies by providing creative and innovative design solutions. I am fluent in all aspects of creative process, knowledgeable in industry best practices, and not afraid to take risks in creative direction.

My experience includes professional presentation design, data visualization, content creation, leading and executing creative projects, managing creative teams and vendors, branding, website development, and photography. 

My design style is minimalistic, modern, and clean as I understand the importance of having even the most complex content be easy to understand. I am extremely organized with a critical eye for detail with an emphasis on accuracy and quality.

I possess strong organizational, analytical, and time management skills. I am comfortable working in a fast-paced, deadline-driven environment with focus on exceeding expectations and delivering high quality work. I strive to create and manage strong relationships with my clients and team members.

I believe in continuing education to grow my expertise. I take time to attend workshops, networking events, get certifications, take online tutorials to add value to my clients.

When I am not working, you will find me playing fetch with my dog Kayah, exploring the city of New York, or salsa dancing.


Edyta Skiba Creative  | New York | 2009 – Present (Previously Digital Media Dallas | Dallas, TX)

Independent designer and owner of a New York based design studio specializing in professional PowerPoint and Keynote presentation design for Fortune 500 companies with 15+ years of experience and demonstrated success in creative content development, visual direction, data visualization, design innovation, and leadership. Available to travel to provide onsite support, rehearsal, and set-up.

  • Develop and maintain strong working relationships with c-suite executives of Fortune 500 companies, agencies, clients, vendors, and project teams
  • Assemble and supervise virtual teams of freelance designers, photographers, videographers, writers, and developers based on project needs
  • Deliver onsite event support, presentation and team management during national conferences
  • Consult and assist business owners with best strategies for growth
  • Recruited by a non-profit executive from Mothers Against Drunk Driving (MADD) for securing sponsorship from Uber and Velocity with an aim to save lives by not drinking and driving
  • Supported a globally respected cardiologist and author of “Why Most Women Die – How Women Can Fight Their #1 Killer: Heart Disease” to develop personal website and keynote to get visibility and bookings as a speaker nationally during conferences and talk shows, and to educate public on heart disease prevention
  • Scaled up a startup dance studio into a profitable business with multiple locations and additional streams of income


PepsiCo/Frito-Lay | Plano, TX | 2014 – 2019

  • Directed design projects, brand strategy, photoshoots, training development, and high-value marketing campaigns from conception to completion
  • Created a successful in-house design team, raising funds to purchase equipment and software for producing video and creative content, cutting time and production costs by 85%
  • Supervised designers, photographers, videographers, and vendors in executing various assignments within tight deadlines and budgets
  • Conducted research and selected most appropriate vendor to ensure cost effectiveness
  • Managed event-specific branding and design (logos, invitations, brochures, flyers, posters, email newsletters, large-scale banners, digital signage, video, presentations, event photography)
  • Provided assistance to c-suite executives in preparing compelling visuals and high-level presentations
  • Improved brand identity by designing templates and style guides
  • Redesigned and managed internal websites improving user experience and increasing traffic (photography selection, content creation, copywriting, analytics)
  • Served as a leader, mentor, and subject matter expert to Sales Transformation, Learning & Development, and Human Resources leadership teams
  • Evaluated and developed innovative concepts for learning frameworks, technologies, processes, and strategies for future onboarding and training deployment (instructor-led modules, micro-learning, e-learning, virtual reality, instructional videos, presentations, job aids)
  • Led presentations and review sessions with stakeholders and incorporated feedback and pilot learnings into communication materials
  • Proofread materials for quality control complementing corporate identity standards and principles
  • Managed and organized all digital files, assets, and imagery
  • Stayed on top of the latest design trends and attended networking and educational conferences
  • Volunteered in Employee Resource Groups (ERGs) helping drive a culture of diversity, inclusion, and engagement (Adelante - Hispanic/Latino, Valor - Veterans and Military Families, EQUAL - LGBTQ Community)


PSAV | Dallas, TX | 2010-2014

  • Prepared materials for internal and external executive presentations
  • Designed high-quality graphics, charts, and templates for company proposals, presentations, websites, digital signage, marketing materials and packaging to enhance product image
  • Created graphics and digital signage for healthcare, hospitality, and pharmaceutical conferences.
  • Formatted presentations to complement corporate identity standards and principles. Proofread and edited materials prior to final send-off for quality control.
  • Communicated with all levels in the organization including executive leadership in preparing materials and presentations, collaborated with clients and project teams to plan, analyze, organize and execute assigned projects
  • Traveled with the presenting team to national conferences and business meetings; provided set-up, rehearsal, and breakdown support for offsite events. Operated General Session graphics, video, and audio, provided audio-visual systems installation and PowerPoint technical support for Mac and PC users in Speaker Ready Room, web design services, Content Management Systems (CMS), and polling using Audience Response Systems and TurningPoint.


PlainsCapital Corporation | Dallas, TX | 2009

Developed visuals for collateral, presentations, website, motion graphics, and advertising. Prepared mock-ups, selected photography, and developed all necessary deliverables. Worked closely with an Art Director and Marketing Associates.


Baker College | Auburn Hills, MI | 2006 - 2008

Provided help to students with graphic design software, assisted the instructor during class, led project critiques. Worked on various design assignments for the college (posters, flyers, website, presentations). Member of Club Design, a student organization providing networking opportunities and graphics projects for Graphic Arts students.


Detroit Jewish News | Southfield, MI | 2005 - 2006

Created graphics, designed logos, charts, and edited photography. Created advertisements for various clients. Formatted graphics to complement magazine identity standards. Proofread and edited materials prior to final send-off for quality control. Archived and organized all digital assets. Worked closely with Art Directors, Writers, Sales, and Marketing Associates. Handled coordination of pre-press and printing of materials.

Harvard University | Division of Continuing Education

Certificate in Leadership Communication | Boston, MA

June 2019

Southern Methodist University | Dallas, TX

Entrepreneurship Certificate Program | Starting a Business

June - September 2014

Baker College | Auburn Hills, MI

Bachelor Degree in Graphic Communications & Web Design

2006-2008 | Summa Cum Laude | Dean's List

Member of a Presentation Guild that promotes the presentation design industry.
Member of a Freelancer's Union, a non-profit organization providing advocacy to freelancers.
Member of a professional network for expats worldwide.